In my life in Italy, my motherland, quite a few domestic evenings terminated around the dinner table with my mum, a coffee or a cappuccino ('cause who has time to follow the rules) and many hours of flowing conversation. To my doubts around life and its curve-balls she would often suggest that "intuition is the whisper of the soul" and although not explicitly mentioned, it was implied how the soul had a certain degree of wisdom. 

But how can you make sure that you hear the whisper? The answer was just about to unfold.


It was the year 2013 and I was a recently graduated high schooler, close to starting my university course and full of unanswered questions - first in line, "why am I doing this?". The choice seemed rational, at the end of the day that's what everyone does, but it lacked passion and a true motivation. There was no whisper, and there was no soul - just an ever growing pile of books to read.


After a semester of Literature & Languages philology classes and with the excuse of my best friend's birthday just around the corner, at least one question had a certain answer.

"Where do we go?" 
"Amsterdam!"


My Dutch story, unofficially, started on a morning walk around De Pijp: I was visiting Amsterdam as a tourist and enjoying the narrow streets full of flowers and greenery when an image of genuine contentment caught my eye: a young curly man was sitting on the mullions of his window, laptop on his tight and sipping from a coffee cup while laughing the start of the day away on what seemed to be a work meeting.


The sun was shining and this glimpse at a stranger's daily life would forever change me. 


Was that what daily life looked like in The Netherlands? Was the workplace a promoter of morning laughs, as opposed to a place to despise? 
Could I also work from the side of the street on a sunny summer day?


“We should come to live here”, I lightheartedly said to my friend while thinking that it seemed such a good way to live one’s life. We then entered the Albert Cuyp Markt, and the smell of Oliebollen let that thought gently fade away.

Back home and fast forward a few months, the academic path was more and more revealing itself in its incompatibility with me, to the point of dropping out. Several months of jumping from job to job would follow, seeing me as a post-production editor, a receptionist, a flyer deliverer.


It took some time and quite a bit of soul-searching, but eventually, I came to realize that professional and practical courses were more aligned with my true calling. The theoretical depths of literature and languages, though enriching, did not resonate with my desire for tangible skills and a clear career path.
That's when I enrolled in a professional course focused on digital marketing and technology. This decision opened the door to my first job in a digital agency, where I discovered a passion for the dynamic, ever-evolving world of digital media and technology.

Yet, the whisper of the soul I experienced in Amsterdam never faded. One day like many other days, I decided to take a leap of faith, fueled by the memory of that sunny morning walk in De Pijp and the vision of a fulfilling. I packed my bags and moved to Amsterdam, ready to turn that dream into reality.
After arriving in Amsterdam, I once again cycled through various service jobs to support myself, all the while seeking a more permanent and satisfying career path. That's when my path crossed the one of Le Wagon, where I studied Web Development for three extremely intense months, living and breathing code and discovered that coding bootcamp are called like that for a very valid reason. 
After three years working in the school as a teacher and coding my way through freelancer projects, I decided it was time to learn from the best in the field: I wanted an environment where I could grow and learn, while being challenged and supported by my peers. A place where ideas flow free and processes are cherished. And this is what I have found at Miyagami, a workplace that has fallen nothing short of my wildest expectations. 
And so I am working in an agency again, this time as a Full-Stack Web Developer: the circle has come full turn. 

What I can tell you, my life in Amsterdam had become everything I had dreamt of, and I sometimes do work from the garden, laughing at the nerdy jokes that open our morning meetings. The intuition was right, and my soul is content.
And when people ask me, "Why Amsterdam?" I always start with, "Well, there was this curly man…"

We never intended to start a company.

4 and a half years ago, I was at a pretty weird point in my life. I just finished an intense year participating in the Delft Hyperloop Competition as a “part-time” engineer on the Propulsion team. I did not take into consideration that “part-time” on a student team is not 20 hours per week, but rather a dedication of every hour that is available after deducting basic human necessities, like water and food (see how I did not include sleep in this summation?).

In parallel, I was also trying to get the final 30 points I needed to complete my Bachelor's in Mechanical Engineering. All in all, this was one of the most stressful periods of my life and helped me figure out what I didn't want to do. I did not want to work in the Mechanical Engineering field. Luckily for me, fate was on my side and I forgot to enrol for my master's (Advanced Vehicle Engineering), leading me to have an unexpected gap year to recover from the previous year.

This allowed me to think, and figure out what I would like to do with my life. Growing up I had no clue what I wanted to do, and was always taking on new projects or jobs to pinpoint my goal through deduction. I always envied people who had it figured out, following a path set in stone from a young age. The choice for Mechanical engineering was based on the courses that I came easiest and sold it under the guise of my love for tinkering with scooters and bikes. In hindsight, this decision lacked the fundamental motivation to do this for the rest of my life.

During this period, Bo and I decided to do some software projects. I was already doing some freelance website work and received some more complex assignments that could not be solved within the WordPress framework. We thought about it for a while, and then decided to set up a VOF with the goal of making “cool software”. We did not have a real business plan and we were figuring it out as we went. Together with two team members from the Hyperloop team (Joppe & Mozes) we rented a small basement near our favourite Döner shop (Leeman) and started coding our first software projects. Those first few weeks were a lot of fun, we took on way too much work, spent all our revenue on food and drinks and were pulling all-nighters at an office without central heating.

Looking back at this time I’m mainly really proud of where we are now. We even have a slogan nowadays. I haven’t figured out what I want any more than I did back in the day, but that’s okay. In all honesty, I think you might never find that out completely - people change. But nowadays I wake up every day extremely excited to go to the office and grow as a team, both in the work that we do as well as individually. For me, Miyagami is a place where I can grow, keep on learning and have a lot of fun with the team while we do.

Anyone who has embarked on a career change knows that while it’s a huge privilege to be able to take on, it’s still quite spooky and overwhelming. For me, it was the unknown and feeling out of control of my career trajectory.  At the risk of sounding cheesy - looking back now, I can confidently say it was one of the best decisions I’ve made in my life.

To give a bit of my background, I studied psychology after finishing school and subsequently two masters in Cognitive Psychology and Clinical Neuropsychology. I worked predominantly with patients with neurodegenerative diseases, assessing their cognitive profiles. I went on to spend 2 years on the Irish Motor Neurone Disease team in Trinity College Dublin, working clinically and on a research basis with patients and their families.

Throughout this time, I couldn’t ignore the feeling that was always in the back of my mind; I wanted to pursue a more creative career path. Having designed informally and as a hobby for family and friends for years, I decided to study Graphic Design at night after my work days in 2019. Feeling I was on the right path but also wanting to somehow integrate my years in Psychology, I knew UX Design was where I wanted to be, as it lay at the intersection of Design and Psychology.

I began working part-time as a UX Designer at a SAAS platform, which was equal parts exciting and scary as I was quite literally learning the hard skills and tools on the job. I have thrown myself into everything I do in life, and I really strengthened my “I’ll figure it out” attitude during this time. It was so enjoyable but I began to carve out what I knew was my dream role; designing at an agency. I applied to work at Miyagami as a UX/UI Designer in October 2022 and I was over the moon when I was offered the role.

After accepting the job offer at Miyagami, I sadly very suddenly lost my older brother. For me during these very difficult times, the Miyagami office has been the place where I can delve into our projects and use my work as a creative outlet as I navigate grief. I have learned an immeasurable amount, not only about Design and Development but also about myself as a Designer, and how I can better help craft meaningful and exciting products for our clients.

My background in Psychology helps me use my knowledge of the brain and human behaviour to help gain a deep understanding of client needs and our users while creating engaging, lasting products for clients. I look forward to waking up on a Monday morning, ready for a new week of challenges, the (many) laughs we have in the office and our wide range of lunchtime discussions about anything and everything.

“Be the maximum expression of yourself” has always been a fundamental phrase for me. IBEX35, “Buy the dip, short the VIX”, CAC40, NASDAQ, DOW, “Buy the rumour, sell the news”, NYSE, Interest Rate… terms that at some point were of great interest to me, over time they became remorse and torture. Until I had enough, and since destiny loves irony, circumstances put me on the right path to change course by my own decision.

In 2015, fate (and its irony) put before me the first challenge: stay in Venezuela and assume the consequences of the crisis, or leave the country in search of a better future. Sadly, the situation in the country degenerated so radically that only the latter remained. Therefore, in 2016 I left my country for the US to study Finance.

Three and a half years passed. ROI, KPIs, Market Makers, Stock Options, Financial Markets… the deeper I got into it, the more I felt like I was making a terrible mistake. Once I finished my studies, and with the possibility of staying in the US, my partner and I decided to move to Europe. Here I had the opportunity to work as an analyst and project manager for 4 years. Sadly, I only found what I feared during my studies: monotony, thousands of redundant meetings, and a system that did not reward the result but the rigidity of the procedure.

2022 arrives: I am now a father, and fate (with its irony) knocks on the door again. The company I worked for had no use for multiple project administrators, and I was offered a position on the accounts payable team, a position I found incredibly boring. Fate once again proposed a challenge to me: accept a position where I was not happy, or take a step forward and recognize my mistake to correct it.

Given this news, I began to delve into programming, an area for which I always felt an affinity but which I did not pursue out of stubbornness. I started alone, without support, using only free online resources. Over time, I was running scripts that made my job more enjoyable. By September 2022, I was already mastering complex concepts such as Trees, nodes, memory leaks, etc. By October 2022, I quit my job in search of a career that would allow me to be the fullest expression of myself.

In 2023, after months of learning on my own, trying to balance parenting and starting a career from scratch, I decided to specialize in web development. There I learned in more depth the fundamental concepts of creating custom software for innovators, and thanks to Miyagami, my days are not monotonous, the meetings are not redundant. Here I am not only where the result is rewarded, but mistakes are also rewarded, because there is no shame in them, but they represent an opportunity for everyone to learn something.

Instead of dreading Mondays, I look forward to starting a new week, and each day I come to the office there is a team of 12 people who ensure the professional success of each of the team members and the projects we lead. I don't want to say we are a family, but we are not far from it. The focus here is not on who followed the rules best, but rather on who could go above and beyond to create products that not only meet our customers' needs but exceed every expectation they ever had.

Fate and its irony put me on the necessary path. I decided to accept the challenge and pursue the ultimate prize it offered. Being the maximum expression of oneself is the fundamental key to success because if I had not heard that expression, I would most likely be paying an invoice for a company that requested my services. Many people live through similar processes, but few leap to improve their lives. Building scalable, high-end software was my way, and it's only by being brave enough to listen to my own voice that I can now say I'm here.

For as long as I can remember, I've wanted to be an entrepreneur. The freedom, autonomy, and ability to create something from nothing have always attracted me. Moreover, I believe starting and growing a business is the most challenging professional endeavor one can undertake—and I love a challenge. After completing a broad bachelor's degree at Amsterdam University College, focusing on business, psychology, and economics, I decided to pursue an MSc in Entrepreneurship.

During my master's, I met a few like-minded individuals with whom I started a company called Binqy. With tech being a hot topic and an attractive field, we decided to enter this space by building a digital tool to help organizations prevent psychological absenteeism. This experience was incredibly educational. I learned about sales, hiring, financial management, marketing, and product development. The most enjoyable aspect was figuring out how to align our product with user needs and understanding its optimal fit in the market.

Earlier this year, I left Binqy in search of a new challenge. My passion lies in building innovative digital products that make an impact, which made Miyagami seem like a perfect fit. Additionally, the prospect of working in an international environment surrounded by intelligent people was very appealing.

I must admit, being employed isn't as bad as I initially thought. My learning curve is steeper than before. I'm gaining valuable insights from everyone around me, particularly in strategy, design, and technology. An unexpected benefit is that I now enjoy my time off more. In a way, this is providing me with a different kind of freedom—perhaps more than running your own business. I'm not suggesting everyone should be employed, but there's undoubtedly a lot to learn from being surrounded by more experienced individuals.

After all, I still run a business called "Project Basecamp," through which I organize personal development hiking trips in the mountains. These trips involve disconnecting from technology for a few days, reflecting on life away from distractions, hiking, and stepping out of one's comfort zone. These are activities I enjoy myself, and with Project Basecamp, I'm able to share this enriching experience with others.

In the summer of 2021, the Covid-19 pandemic and its consequences started to fade. Bars and restaurants were starting to reopen; people started returning to their social routines. This was beyond exciting for me; I could not wait for the fulfilling summer that had been taken from me before. It did, however, have a consequence that I was not too excited about. Restaurants and cafes were opening again, which meant that at my restaurant job, I would have to go back to dealing with customers and their often rude demands, which they had been unable to express for over a year. With the degree in computer science that I was one year away from finishing, being on a pause due to summer vacation, after just a week of being a proper HORECA worker again, I decided to transition to a programming job as soon as possible, by all means necessary.

I filled the time left open by the university by self-studying practical programming skills, which I felt were missing from my bachelor’s degree. Making little web development projects and learning about servers felt exciting and way more rewarding than memorising abstract programming concepts to get a passing grade. Two months later, with just a little more experience in web development, I thought it was time I started applying for internships. My CV flew left and right; it felt like I was sending little paper aeroplanes into nothing. But with persistence, I knew it would eventually land in the right hands.

One morning, I woke up to a pleasant email from a company called Miyagami. The email was an invitation for a video interview. On a hot summer day, the sun was shining onto my laptop screen—or at least the part of it that was still working—as I had a pleasant interview/conversation with Dale. After the interview, I was unexpectedly invited to the office to do a small coding case.

At the time, my work experience varied quite a lot. I worked at the port of Montevideo, carrying crates and helping with the bureaucracy. I was a delivery driver, and I worked in HORECA. None of those experiences ever entailed an office job where I sit in front of a computer and do something related to what I have been studying for the past 2 years. It would be an understatement to say that I was nervous. I threw an external keyboard into my bag, as my current laptop keyboard did not work, and I biked to the address in the email.

I got to an office with more than enough space for the three people working there at the time. Unsure about my dress code, ability to program and general understanding of how to act, I did the case in the office while everybody else was busy with work. As it turns out, long hair, a dress shirt and an Adidas hat might not have been the best look, but it certainly did make me look like I know how to program, according to my colleagues. Regardless of my wardrobe, I completed the case and, to my surprise, got the internship before the time of readily available AI assistance as well!

I continued to do my studies while doing the full-time internship and finishing up my contract at the restaurant for the first month of it. After the contract was finished, I still did some part-time work on the side, and in addition to my study and internship, bills had to be paid. Looking back at it now, it was difficult, but I was too motivated by two things: finally using my programming skills for something practical and never wanting to work as a waiter again. Yes, not wanting to deal with drunk tourists can be a strong enough motivator to do 80 hours of work a week.

The three people I saw when arriving at Miyagami first slowly grew into the twelve working at Miyagami at the time of writing this. I slowly grew into a full-stack developer rather than an intern. It has been 3 years, and the journey I have gone through with Miyagami can not be fully described with a three-part novel, let alone a short story. It was here that I discovered my strengths, weaknesses, and passions. Looking back at the case I did as my internship test, I can confidently say that I can whip up a better quality result within an hour, while it took me two days before.

My career journey began in the Marketing & Sales department after graduating from a university in Dnipro, Ukraine with a degree in International Economics. This embarked me on an extensive and enriching journey within a single company, taking me across the globe from Brazil to Singapore. Along the way, I met new people, participated in exhibitions and conferences, and immersed myself in diverse cultures. This phase of my career was rewarding, but as time passed, it became too comfortable. I realized I needed to challenge myself further and develop some hard skills.

At the end of 2018, seeking a new challenge, I found a job in the IT industry and relocated to Kyiv. Initially, the new role was exciting and fulfilling, but after 2-3 years, I found myself growing increasingly bored. By then, I had gained considerable insight into the software industry and decided it was time to push myself once more. I chose to learn a programming language, though I was unsure which one to start with. Eventually, I settled on Java. In hindsight, Java might not have been the easiest choice for a beginner. Understanding concepts such as inheritance, polymorphism, encapsulation, and abstraction, along with being mindful of garbage collection and resource management, I felt like I had bitten off more than I could chew but looking back this was the feeling of progress and growth. This was the starting point for my transition from pre-sales to software development.

Then, in the aftermath of the Ukrainian war, finding a safe place to live became a new challenge. I traveled from Kyiv to Western Ukraine to Romania, and then lived in Bulgaria, Germany, and France. After much contemplation, I finally decided to settle in Amsterdam because of the unique culture paired with immense opportunities that are available in the capital city. Here, I was fortunate to discover the HackYourFuture bootcamp, a 7-month full-stack development program. This program provided me with an enriching experience, allowing me to gain new practical knowledge and skills that were transformational for my career shift.

Intellectual stimulation is extremely important to me, and I have found that coding is the perfect skill to nurture this quality. Now, in my second week of work at Miyagami, I feel a profound sense of pride and fulfillment. Despite having worked in various companies before, Miyagami is the first where I am doing exactly what I had hoped for all these years of searching and self-discovery and represents validation of the belief I had in myself when I began. It has been a long journey, but it was undoubtedly worth it.

Reflecting on my path, I realize that each step, from my days in Marketing & Sales to the challenging transition into IT and software development, has been a crucial part of my story. Each experience has contributed to my growth, resilience, and determination. Now, as I build my new career and life in Amsterdam, I am excited for what the future holds and grateful for the journey that has led me here.

When I was a kid, I never really knew what I wanted to be when I grew up. Some kids had already decided they would become a pilots, a vet, or maybe a real princess. Some of these kids even made it a reality and never deviated from their path all those years. Again, I had no clue.

Every once in a while, I would ask my dad, the man who knew everything about anything, at least that’s what I believed at that age, 'What do you think I will become when I’m older?' The answer would always be: 'A dolphin trainer' (if I were to ask him now, he would probably still say that). It would either make me laugh or piss me off, but it made it clear that even the human version of Wikipedia couldn’t help me out. My mom, on the other hand, never gave a direct answer. She used to say, 'Just make sure you pick one thing you enjoy and become really good at it.' But what thing? I paused the mission to find the answer at age 10...

Fast forward, I finished high school, took a gap year, worked different jobs, and decided to give university a try. Although I enjoyed my first year, I knew from the start that it would not last—too many rules, too much theory, too old of an institution. One educational system can’t work for everyone. Then I started looking into a program called Codam Coding College, a coding study completely based on an autonomous education system. Just you and your peers figuring things out together. I would be able to decide when and how to study, and I would learn a skill and hopefully become really good at it. Therefore, I dove in deep and signed up for the piscine. I got in and really gave it my all.

During the 2 years at Codam, I met my best friends, spent more hours playing ping-pong than writing code, and had a few eureka moments, but mostly felt extremely stupid. Against my expectations, I did really learn some things. I learned to learn, I learned to motivate myself, and I learned to write a bit of code. After a 6-month internship and my first job, I craved something different and more unpredictable. The horizon kept spreading, and my understanding of the world of tech got smaller with every door that opened or topic that popped up. To stay afloat, I started reaching out to people I knew in the industry and read more and more about different companies, sectors, and positions.

When I first set foot in the Miyagami office, it was just to have a little peek. I met some of the people and sat with Dale, who answered all of my questions. After that visit, I felt very motivated and inspired. The energy in the office, the variety of people, and most importantly, the infectious enthusiasm. So, it led to more conversations, and I switched jobs to start a position at Miyagami. I am still very grateful for this opportunity and feel lucky to be a part of this team. Every day I go into the office excited about what the day will bring: a challenge, an achievement, or some inspiration, but, to be honest, I'm mostly excited to find out which stupid joke I will be laughing at the hardest that day because believe me, that’s our real talent.

My advice? Make sure you pick one thing you enjoy and become really good at it, or become a dolphin trainer.

I never planned to become a software engineer. In fact, I never considered myself "the type" for writing code professionally. In my mind, software engineers excelled in two things: Math and Dungeons & Dragons—neither of which I had any clue about. Math was my worst subject in high school; even the thought of calculus gives me PTSD. As for Dungeons & Dragons, whenever people talk about dungeon masters and six-sided dice, I zone out so completely that you’d need to reanimate me.

Fortunately, I discovered through working in tech that neither math skills nor a passion for D&D are prerequisites for programming. Turns out, computers are quite good with numbers; you just need to tell the machine what to do, also known as "computer programming." And while a passion for D&D can make for great conversation at tech meetups, the software engineering community embraces people with diverse interests—like collecting Lord of the Rings figurines.

So, how did I end up here? Unlike many of my peers from business studies in Austria, I never intended to enter the tech industry. I stumbled into it, and I’m so glad I did. Tech is truly fascinating to me. It's fast-paced, occasionally hectic, and you get to work with cutting-edge technologies. The products you build are infinitely scalable; you write one codebase, and it can be used by billions. That’s incredibly powerful.

My first job in tech was in Customer Experience at the fintech unicorn Lemonade, in Amsterdam. Although it wasn’t a typical tech role, I learned a lot about how product companies operate. The most valuable skill I gained was communication. Interacting with hundreds of thousands of users over the years honed my ability to communicate clearly, efficiently, and empathetically—skills that are crucial in software engineering but often overlooked.

From Customer Experience, I transitioned to Product Management. Leveraging my direct contact with customers and understanding of their needs, I helped build a chatbot system that could be scaled and maintained by non-technical staff, such as Customer Experience Specialists. I found product management fascinating; I loved thinking deeply about user problems and designing smooth, seamless user experiences. I learned so much about software development processes—planning, managing, anticipating pitfalls, and motivating teams when things didn’t go as planned. Prioritizing tasks became second nature; every ten minutes, I’d check if I was working on the most urgent task and adjust if necessary.

Working closely with software engineers in product management piqued my curiosity about their world. It seemed like magic, and I wanted to understand it better. I started dabbling in Python (unsuccessfully at first) and later in JavaScript (more successfully). Eventually, I enrolled in a full-time coding school to learn full-stack web development with a modern tech stack. Writing my first full-stack program, complete with a backend, frontend, and UI I built myself, was a pivotal moment, my “red pill moment” if you will. I felt empowered and hooked. From then on, I was driven to build cooler apps with more features.

Every day I code, I learn and become a better engineer. My ultimate goal is to master it all: Product, Engineering, UI/UX Design, and Product Marketing. I want to take a product from idea to market and navigate all relevant domains myself. Currently, I’m focused on strengthening my engineering skills, and in my side projects, I work on improving my UX/UI skills as well.

As a kid, I remember falling in love with my brother's noisy old computer running Windows 98. Exploring its every feature, from creating autorun for random files on CDs to designing covers in Photoshop or sometimes even in PowerPoint, was my first introduction to the world of technology. Even without internet, each day felt like an adventure, experimenting and discovering new things.

In high school, I wanted to study computer science, but things happened and I enrolled in architecture school. I quickly grew passionate about architecture, and slowly moved away from computers, though I was still closely connected but in a different way since all my work was done using design software.

Additionally, I did some graphic design work, and branding, and sometimes created simple posters for clients to survive. I enjoyed design and worked for a year in a printing company, creating tens of designs every day.

After finishing my bachelor’s degree, I started an MSc in Regional and Infrastructure Planning in Syria. Just before finishing my thesis, I received a scholarship and moved to Budapest to pursue another MSc in Architectural Design.

Reflecting on that period, especially after finishing my bachelor’s and starting the master’s programs, I wasn’t sure what I wanted to do—architecture? Urban planning? Graphic design and branding? I loved all of these fields, and while they share common elements, it felt like a huge decision to make. What was I really passionate about? I didn’t know. However, I was certain that I loved creating things, solving problems, and sketching solutions.

After finishing my MSc in Budapest, I moved to the Netherlands. I was unsure which path to take for my career, but I started to feel that branding and graphic design were the right paths for me, with the added skill of learning how to create websites. I didn’t really understand how websites were made. One winter evening, while watching a YouTube video about websites, I learned about WordPress, Webflow, and the distinction between websites and web applications, as well as the concept of “custom code.” That was when I realized I wanted to learn to code. After some research, I found out that it’s a vast career path. I hesitated, wondering if I should pursue this, considering my 10 years of studying architecture and planning.

It seemed like a big decision and a huge challenge, but I had faced many challenges since moving to the Netherlands, so I thought, why not add one more? It wouldn’t make much difference. After thinking a lot about it, I was aware that making this big shift didn’t mean discarding my old experience and knowledge; many of those skills are transferable.

Thinking again about my childhood passion, I realized if not now, it might never happen. So, I took the leap and applied to HackYourFuture, a full-stack development bootcamp. I completed the assignment and was accepted into the program. From the start, I felt the joy of learning every single concept of JavaScript, and the other modules of the curriculum.

After finishing the program, I wanted to work where things are built from scratch—thinking about innovative ideas, solving problems, shaping user experiences, and developing concepts. I was lucky to join Miyagami as a full-stack developer intern, and I’m very happy to work with the team, discussing the best solutions. The team here is fantastic—collaborative, supportive, and always up for a challenge.

I remember when I was in university, one of my professors once said, "You will be a different person after you start studying architecture. You'll walk down the street, notice every detail of a building, analyze it, and think about it." That was completely true for me. And the same transformation happened when I entered the world of web development. Now, whenever I use a website or an app, I find myself analyzing every detail, thinking about how it was built, how I would approach it, and wondering if I'll ever work on something similar.

That’s how I returned to web development. Looking back, it’s clear that every twist and turn in my journey has led me to where I am today. It’s amazing how life’s unexpected paths can bring you to the right place at the right time. I’m grateful for taking that decision and for being at Miyagami today. I’m excited to see what we will create next.

Growing up in Amsterdam, I was always surrounded by a buzz of energy and opportunity. 

Yet, as a kid, I had no idea what I wanted to be when I grew up. While some of my friends had their dreams mapped out—one wanted to be a doctor, another an astronaut—I was out there enjoying life, playing sports, and doing just enough to keep my grades decent. I was passionate about a lot of things, but none of them screamed "career material," at least not yet.

My focus during high school was field hockey. I poured so much energy into the sport that my grades were pretty much just coasting along. It wasn’t that I didn’t care about school; it’s just that I cared way more about hitting goals on the field than hitting the books. When it came time to choose a university path, I figured Economics and Business would be a safe choice. After all, economics had always been my best subject, and it seemed like a practical way forward that wouldn’t raise any eyebrows.

But then, I hit accounting. Numbers I could deal with, but spreadsheets and balance sheets drained my soul. I began to question my life choices: Is this really what I’m supposed to do for the rest of my life? The thought of sticking with it made me feel like I was skating on thin ice, and I wasn’t about to fall through.

So, I dropped out, much to the shock of my parents, and found myself at a crossroads. It was like I had accidentally hit a giant reset button on life. But then, I stumbled upon the field of Artificial Intelligence, and I was hooked from day one. It was like discovering a treasure chest of subjects that combined technology, problem-solving, and a dash of sci-fi. This was more than just studying; it felt like exploring a whole new world. I couldn’t get enough of it.

Around that time, my brother Dale and I had this wild idea: "Why not start a company?" We called it Studio Miyagi, and we were literally working out of a basement. It was as cliché as it gets for a startup. We were pulling late nights doing coding projects and learning as we went. Two years flew by, and during the second year, I decided to take on a new challenge: a master’s degree in Information Systems. Balancing full-time work and full-time study was like juggling flaming swords. There were moments of doubt, for sure, like when I realized I hadn’t seen the sun in days, but it was also thrilling in a weird, chaotic way.

Once I graduated, I thought I should do something with AI beyond web development, so I joined an algorithmic trading firm in Rotterdam. The work was cutting-edge, developing deep learning models to trade stocks and derivatives. But the financial world wasn’t what I’d hoped for. The atmosphere was stiff, and the pace was sluggish, which is ironic when you’re writing algorithms that make split-second decisions.

After a year of crunching numbers and wearing stiff shirts, I had a heart-to-heart with Dale. It was time to come back to Miyagami, my true home. And boy, was I glad I did. Ever since I rejoined, there hasn’t been a single day where I’ve dreaded going to the office. We’ve built an amazing team, and seeing how much the company has grown in just the past year or two has been incredible. There’s a kind of magic in working alongside people who share the same drive, and every day feels like we’re building something remarkable.

Looking back, I think the key to finding your career path is not to overthink it. Be curious, try new things, and don’t worry if you don’t have it all figured out right away. I never imagined I'd end up working with AI or running a company with my brother, but life has a funny way of surprising you when you stay open to possibilities.

To anyone who's still figuring it out: embrace the twists and turns. You might just find that the "wrong" path takes you exactly where you’re supposed to be. And if that happens to involve working out of a basement and pulling all-nighters, well, at least you’ll have some pretty epic stories to tell.

It was 2010 and I was starting my bachelor's in Industrial Design Engineering.

Apple had introduced the iPhone only 3 years before and most of the people around me had either a Blackberry or a phone that had to be slid or opened to type - yes, type. Most of us students had no data plans on our “smartphones”, as part of our tight student budgets, and this would go on for many of us for quite some years. If you were away from your university or home wifi, you were almost in a blackout; you could call and message, but forget about checking out anything online or using apps connected to the internet. I think I probably resisted getting a data plan the most. It was only when the public transport apps of Valencia started to be decent enough that I saw the benefit of being connected to the internet on the go.

Back then, iPhones or apps were not things I thought often about. I was too broke to buy Apple products, and for someone who loved graphic and editorial design, apps looked…well, unenticing. Instead, I was fascinated by the world of Italian and Scandinavian product design. At university we would study pieces of furniture or lighting fixtures for their artistic expression, but also for their use of materials, the way these had been produced, and their ergonomics, or, in other words, how “smart” the product felt when you used it. We trained how to go from ideas to materialised products that could be produced, if possible, in scale; we were industrial designers in training. The worlds of physical and digital design were not yet connected in my mind. Neither were they connected in our bachelor’s curriculum. Product, back then, meant physical. Sure, there were some mentions of the field of human-machine interaction when we studied automotive design history. We also did some basic user testing of a website for our Ergonomics class, which was my first stint with interface design and usability. That said, we were never given much context around all these “digital” aspects of design, their connection to “industrial design” and how they would fit within our future design jobs. So, how on earth did I end up having a design job at a software agency? Like we say in Spain, “it has rained quite a bit since then…” Let me take you through the journey of finding my place as a designer.

After four years of studying in Alcoy and Valencia, I knew I had enjoyed a great university experience and felt very lucky for it all. That said, I was feeling lost and anxious. I was so close to reaching a goal I had been working on for years, and finally becoming an official “designer”, but I had no clue what to do next. Designer with quotation marks, because that’s how I felt about it; was I even already a designer?

With graduation looming around the corner and in the thick of an internal crisis, I decided to extend my studies for some months to go on an Erasmus Exchange. Looking back, I realise it was the best choice I could have made, but back then, it felt like I was taking advantage of my family’s support instead of facing my uncertainty about entering the workforce. But what seemed driven by fear, was probably just me trying to listen to my gut feeling; I was not done learning about design, and I had not yet found what aspect of this very broad expertise I wanted to pursue as a career.

So there I was, on a snowy night in February 2015, landing in The Netherlands to spend the coming six months taking courses on “Strategic Product Design”. This was one of the TU Delft’s design faculty masters and, luckily, I was allowed to attend master courses because my bachelor's in Spain was one year longer than in The Netherlands, so I had the same amount of credits as Dutch students without having even graduated. It would be in this place, and through the field of strategic design that I would start to understand the throughline between industrial and digital design.

At first, there was an adaptation period. The TU Delft faculty of Industrial Design had its own language that you had to learn quickly to fit in among the local designers-in-training. Everybody seemed to know words like “business model canvas”, “design thinking”, “personas” and an endless amount of branded design tools and methods that I am sure were never mentioned in my studies in Spain. Oh, and The Netherlands loves an acronym! My courses had names like BPS, DTM and even LSD. That said, the faculty was beautiful and comfortable, the students ambitious, outgoing and perpetually inspired, and the teachers welcoming and almost always offered a very close treatment.

I fell in love from the get-go with the field of strategic design. At school, they taught us that design was a process and approach to making sense of things that could be applied to creating new products, but also to help shape companies, services, and even cities and societies. I learned about using my designer skills and processes to help set up innovation processes or even help citizens participate in designing their cities and communities. My previous design education was a bit too fixated on the form of what was being designed, but in this new faculty, the focus was on the practice of designing itself, and how fluid and valuable our skill set was.

Three months after I arrived, I submitted my formal application to their master’s in Strategic Product Design, with a motivation letter written from the iconic TU Delft library. In my application I tried to tell my story and be honest: I’ve had a taste of strategic design, and I want it all; I am having a great exchange student experience, but I want to be “all in”; I was quite lost before, this place helped me find out what I want to do. In August, after a long wait, they told me I was in. The master was pretty tough at times, but I loved it. And my new understanding of design helped me become open and curious about many other “things” that could be designed, including online experiences and digital products. I had spent so many years studying that by the time I graduated with my master’s, digital design had become the new norm.

Almost a decade after coming to The Netherlands, and fourteen years after I started my first studies as a designer, I still love physical design. I’ve come to realise I love pretty much all types of design. The idea of creating new things that solve an issue and function well, no matter the format, is what I enjoy the most about it. However, I am most driven by the challenges of designing companies and processes. If these are applied to organisations with a physical or digital output, or that offer a service or infrastructure instead, it’s all the same. Now I know what it means for me to be a designer: the value I bring is on the skillset and approach, being able to structure both the exploration and production process and knowing when to fall back on either one of them, and I am very lucky to be able to do just that every day at Miyagami.

My journey in the creative field began in high school, where I studied Visual Arts. While I enjoyed the artistic freedom, I soon faced a dilemma: I wanted to do more than just create art. I didn't want my success to be solely guided by creativity but also by hard work that could ultimately lead to improvements in people's lives.

This realization led me to design. Design, as I see it, is about solving problems and making everyday life easier and more beautiful. It was the perfect blend of creativity and practicality that I had been searching for.

I pursued a degree in Communication Design at the prestigious Faculty of Fine Arts, University of Lisbon. However, even in this environment, I felt something was off. Editorial Design, the focus of much of my studies, seemed like a dying field. I worried about the challenges I might face in finding work in such a competitive area.

However, everything changed with a course unit called Design Technologies. This introduced me to the exciting intersection of design and technology—fields that touch everyone’s daily lives. It was a game-changer. I realized that combining these two disciplines could be the future I was looking for. This sparked my passion for No/Low Code Development, where I could blend my design skills with the power of technology.

After two rewarding years working as a UI/UX Designer and Webflow Developer in Portugal, I felt the need for new challenges and better opportunities. This desire led me to the Netherlands. The first months, or nearly the first year, were tough. Adapting to a new country, a new culture, and a new way of life was challenging, but I was determined.

My perseverance paid off when I joined Miyagami, a company where I work alongside a talented team of designers and developers. The learning experience has been incredible, and I feel more fulfilled than ever. Here, I’ve found a place where I can continue to grow, merging design and technology in ways that make a real difference.

But new challenges await, my love for the technology path is ever-growing. While I will never forget my roots in design, I want to focus more on Software Development—a field that fascinates me. I believe that, alongside Miyagami, I can grow and make an impact in this exciting area.

This summer, I found myself in the middle of a job search, feeling a bit uncertain about what exactly I wanted. I wasn’t in any rush, but I knew I needed a change. I spent weeks scrolling through job boards, scanning opportunities, and honestly, nothing really stood out. I applied to a few positions here and there, but I wasn’t feeling particularly enthusiastic about any of them.

Then, one day, while casually browsing online, I came across an opening at Miyagami. It wasn’t a company I had heard much about before, but something about the role seemed interesting. I didn’t overthink it; I just sent in my application, figuring it was worth a shot. I wasn’t expecting much at all—it felt like just another resume sent off into the void, like so many before. It was one of those moments where you apply and forget about it, moving on to the next thing without getting your hopes up.

But life has a funny way of working out when you least expect it. Not long after, I got a response, and suddenly, what felt like just another random application turned into an exciting new opportunity.

I had some experience working as an office assistant before, so when I got the opportunity to join Miyagami as an Office Manager, everything just clicked. It felt familiar, like slipping back into a routine that I knew well. The tasks, the environment—it all reminded me of my previous work, but this time with more responsibility and room to grow. It felt like I had found my place again.

What I enjoy most about my role at Miyagami is the variety. I get to ensure the office runs smoothly, making sure we have the supplies we need and the workflows stay efficient. But it’s not just about the tasks. There’s a sense of comfort and belonging here that I didn’t expect to find. From my very first day at Miyagami, I knew I’d landed somewhere special. The team was incredibly welcoming, and I felt an instant connection with the people I was working with. Everyone was approachable, and it felt like they genuinely cared about making sure I settled in.

On top of that, studying international business has made me appreciate the opportunity to work for a company like Miyagami even more - working in an international environment, seeing how the business operates on a larger scale, and being part of something that resonates with my studies makes the job even more fulfilling. It feels like the perfect place to grow both professionally and personally.

Can design actually improve people’s lives? I guess that is a hypothesis I have been trying to prove since before I can remember.

From my early days as an architecture student and later as a professional I always aimed to create meaningful spaces, spaces that would have a positive impact on users no matter how small these interventions were. Whether it was full urban plans or single-family homes, I always had a focus on how the users would live and own the space and how this would affect their daily lives, hopefully improving them at least a little bit.

Looking back, now I realize how I have been obsessed with User Experience since before being introduced to it.

However, as I moved forward in my career and the more I delved into the profession, the more I felt I was growing apart from it and despite my desire to create I found it harder to see myself evolving in the field. For a while I didn’t know in which direction to re-focus my career, I wanted to develop in a creative field where I could keep impacting people’s lives through design but neither architecture nor the other traditional design fields seemed a good fit.

Everything changed when I was formally introduced to UI/UX Design, and I say formally because even if I didn’t know of it as a discipline before, it was already part of my everyday life. Now I wanted to be a part of it from the other side, I wanted to be the one creating these interfaces and experiences, it felt like the perfect match. One of the most exciting aspects of UX design for me is its interdisciplinary nature. It's not just about aesthetics; it's about understanding human behaviour, conducting research, and solving complex problems. Just like in architecture, the end-users are the front and center. Every wireframe, every interaction, is crafted with the user in mind, ensuring that the final product meets their needs and exceeds their expectations.

However, like all major changes in life, this transition wasn't as smooth as I would have wished. Shifting gears from architecture to UX design required me to acquire new skills and adapt to a different mindset. Nevertheless, I also found here a space where my architecture knowledge and skills can also provide value and help in achieving better results. Every barrier I encountered was a chance to grow, expand my knowledge base and extend my craft further at the same time.

Thanks to Miyagami I am able to explore this exciting new chapter in my career. I'm filled with a sense of purpose and excitement for the possibilities that lie ahead and the projects to come. This opportunity has allowed me to redefine my role as a creator and a designer, shaping experiences that resonate with people on a profound level.

At Miyagami I get to work hand-in-hand with an amazing team and face challenges that allow me to create and grow. As an interdisciplinary team, we get to create products that have a real impact on people's lives, making their interactions with technology more seamless and more enjoyable. Here I feel that not only have I found the right path to follow but also the right team and environment to dive deeper into this adventure with.

As a kid, I was one of those who never really knew what they wanted to be when they grew up. While some of my classmates had these laser-focused goals — future doctors, engineers, or astronauts — I was just trying to figure out why people willingly ate vegetables. My parents would often say, “You’ll find your way,” but their suggestions ranged from lawyer to scientist, like we were spinning a career roulette every Sunday dinner. Nothing ever quite clicked.

Then came high school, where I figured, “Okay, maybe I’ll stumble upon something I actually like.” That didn’t exactly happen either. I took the university entrance exam in Turkey and still had no idea what to pick. But I liked computers —they seemed like a safe bet— so I went with Information Systems Engineering. Now, I didn’t love the sound of that title, but I figured, hey, at least it wasn’t "Accountant," right?

The first year was a whirlwind, but something clicked in my brain: if I worked hard enough, I could change the game. So, I buckled down, powered through the first year, and managed to qualify for a double major in Software Engineering. Suddenly, things got interesting. It wasn’t long before I realized that the theoretical stuff at university wasn’t cutting it. I needed more hands-on experience, and sitting through lectures wasn’t going to make me the next coding prodigy.

That’s when I decided to get creative. I started working part-time for a company remotely. This was during the second year, and it felt like I had unlocked a new level. My summers were spent interning, which taught me more than some of the coursework. But then, life threw me a curveball, or should I say, a boarding pass to the Netherlands.

After my family decided to move, I found myself in a new country, a fresh start. I did small gigs here and there, freelance projects for people in my network. It wasn’t glamorous, but it was enough to keep the fire going. By September 2023, something clicked again, this time in the form of a job offer from Miyagami. Finally, I was in a place where writing quality code quickly wasn’t just encouraged, it was the norm. The team was international, full of brilliant minds from all corners of the globe, and we had a blast. We even went on trips to different countries together, balancing work and adventure like pros.

Looking back, I laugh at how unsure I was at every step of the way. There were moments of doubt, surprise, and discovery in equal measure. But the beauty of it all? The path wasn’t traditional, but it was mine. My advice? Don’t stress too much if you don’t have it all figured out. Sometimes, the best opportunities come from the unexpected turns. Plus, you might end up writing code in cool places with even cooler people.



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