Tecán Tequila

Tracking full customer funnels and drive business with digital insights.

The case in a nutshell

Tecán Tequila partnered up with Miyagami to create a custom CRM system that fits their needs:

The custom solution spans CRM, inventory management, and target/goal tracking
The custom software gives Tecán Tequila real-time, comprehensive control over their operations.
The integrated system empowers Tecán Tequila with the ability to measure their marketing impact on the B2C side and directly juxtapose it with their B2B sales performance.

The client

Tecán is a revolutionary brand that is breaking the stigma around tequila. By taking a more holistic approach they are changing the liquor industry.

The challenge

The liquor industry is a B2B industry but with the end clients driving the demand. A lot of the standard software solutions out there are outdated and not interconnected. All different aspects of the company required separate software solutions that were not connected.

Custom CRM system

We took a holistic approach to devise a comprehensive system that integrates every dimension of Tecán's operations. Our custom solution spans CRM, inventory management, and target/goal tracking.

Robust software solution

The key to our strategy was the seamless integration of both B2C and marketing efforts, mapped and compared against the B2B aspect of the business. This gave Tecán real-time, comprehensive control over their operations.

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Custom Data Analytics

The system allows Tecán to measure the impact of their marketing on the B2C side and directly compare it to the sales they see on the B2B side. This means that they can track the full customer funnels and drive their business with digital insights.

A system that integrates every facet of the business

From CRM to Stock keeping to measuring the targets and goals. By integrating the information of both the B2C and marketing efforts, and mapping and comparing them with the B2B side of the business Tecán has control over everything they do in real time.

Measuring the impact of marketing

It also allows the client to measure the impact of their marketing on the B2C side and directly compare it to the sales they see on the B2B side. This means that they can track the full customer funnels and drive their business with digital insights.