The case in a nutshell
Tecán partnered up with Miyagami to create a custom CRM system that fits their needs:
- The custom solution spans CRM, inventory management, and target/goal tracking
- The custom software gives Tecán real-time, comprehensive control over their operations.
- The integrated system empowers Tecán with the ability to measure their marketing impact on the B2C side and directly juxtapose it with their B2B sales performance.
Tecán is a revolutionary brand that is breaking the stigma around tequila. By taking a more holistic approach they are changing the liquor industry.
The liquor industry is a B2B industry but with the end clients driving the demand. A lot of the standard software solutions out there are outdated and not interconnected. All different aspects of the company required separate software solutions that were not connected.