Twenty Fifty

Offering full transparency about the material, production and overall journey of each piece of clothing, through the use of their digital passport.

The case in a nutshell

Twenty Fifty approached Miyagami to help solve the following design and engineering challenges:

To deliver a user-friendly interface and journey that is accessible to all.
To implement background technology to streamline and improve the process of fetching information on energy consumption from the smart meters.
To give the client complete ownership over the web app and control of the data.

The client

Twenty Fifty is a sustainable clothing brand based in the Netherlands. The company sources mostly recycled materials from the Netherlands and creates new clothes locally in Amsterdam.

The challenge

Twenty Fifty approached us with the intent to adopt and integrate a new digital passports technology into their clothing line. They needed a partner that could guide them on how that process should look for both the business and the customer. They also needed support with the design and development of this new technology. Digital passports provide consumers with valuable information about the lifecycle of their clothing. By scanning the garment’s QR code with a phone camera they can see information about the product’s origin, where it was made, manufacturing process and ethics, environmental impact, transportation and aftercare. Twenty Fifty’s main reason for developing a digital passport was to raise awareness about the technology and its role in fashion traceability and sustainability within the supply chain. Twenty Fifty wanted to establish itself as the leader in the use of this technology, especially with local small to medium-sized sustainable fashion brands. Through an MVP of the solution, they wanted to grow their brand, raise awareness and find future partners and collaborators to continue developing the digital passport.

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Fashion’s first digital passport

Miyagami provided the first digital passport for the Twenty Fifty clothing line, which can be read by customers through their phones by using NFC chips.

A new and aligned digital brand presence

Miyagami provided the first digital passport for the Twenty Fifty clothing line, which can be read by customers through their phones by using NFC chips. The digital passport shows the consumer where the clothing was made and which route the clothing has travelled. These digital passports create transparency in the fashion industry and are the starting point for positive change in production processes and to demonstrate sustainability credentials.

Offering full transparency on the journey of clothing

The client can now offer full transparency about the material, production and overall journey of each piece of clothing in the Twenty Fifty collection. All information is stored online and can be accessed via any smartphone by simply scanning an NFC chip that we’ve integrated into each garment of the collection.

Pioneers in the future of the fashion industry

There is an urgent need for transparency, traceability and sustainability data in fashion. This technology positions Twenty Fifty as pioneers in the future of the fashion industry.